Social Innovation Teams

Less Beef Consumption

Cattle ranching is a significant contributor to greenhouse gas emissions and environmental pollution on a global scale. The high demand for beef has led to intensive cattle ranching practices, exacerbating these environmental issues. We encourage individuals to reconsider their consumption habits and lifestyle choices through Instagram. By raising awareness about the environmental impact of beef production, we aim to persuade people to consume less beef and make more sustainable dietary choices.

This project is supported by Social Innovation Kick-Start Fund.